Let us say that you have a created a new product. You have developed a cool website that helps you choose the right and best to go makeup according to your personality. Now you are very excited to offer your software and your startup idea with the world. You have your website, but there is a problem you do not know how to reach your target market and attract your potential buyers.
Well, you are not alone. Thousands of businesses face the same problem. Your potential customers cannot find you. Imagine your product has the coolest website with a user-friendly interface, but still, you cannot find the right traffic. Companies around the world eradicate this obstacle by two search strategies. One is the strategy of SEO (Search Engine Optimization), and there is the method referred to as the Pay per Click or Paid Traffic strategy. However, it is difficult to decide which strategy is suitable for your makeup website. However, the choice-making here is hard. Whether to go for an organic approach through search rankings (SEO). Alternatively, is it suitable to go for the option of attracting paid traffic through PPC to get the best optimal traffic? Well, it is not an easy decision to make.
Traffic is considered the lifeblood of any website and a driving force for a business. The success of any online business largely depends on the traffic it generates for its pages. SEO and PPC are the two most powerful acquisition techniques. Both are different in nature and work with different methodologies. Although, the end goal is the same.
First, let us know that what are these two strategies do. SEO (Search Engine Optimization) is the process of increasing the visibility of your website for relevant searches. With increased visibility, a website is able to garner attention, and this way, it attracts more traffic. It is more of an organic method by using multiple tools and techniques. There are many agencies providing quality SEO services.
On the other hand, the paid traffic approach (PPC) is one of the practices in the realm of Search Engine Marketing. In the case of PPC, an advertiser pays publishers such as Google and Facebook every time someone clicks on that particular advertisement. Search keywords are the basis for PPC, and the advertisers pay for the most relatable keywords for their target markets. The rate at which the advertisers are paid is directly proportional to the search volume of that particular keyword or set of keywords.
Now let us get to work. We will go through some statistics about both SEO and PPC. The decision is on you to make now, keeping in.
First, let us give you some statistics about PPC (Pay per Click)
SEO vs PPC Verdict
• On a certain webpage, the three top paid advertising spots to receive 46% of the clicks on that particular webpage. This statistic backs PPC as it allows to purchase space at the top of SERP (Search Engine Results Page)
• PPC gives you solid ROI (Return on Investment) in terms of paid search ads. On average businesses, generate $3 revenue on every $1.60 they spend on AdWords.
• PPC is a great way to boost awareness. It enhances awareness by 80%. It is also very effective against ad blockers. It helps to increase the company’s reach.
• Google continuously keeps on updating its algorithms. It has immunity against Google’s SERP ranking algorithms. In 2018, Google updated its algorithms 3234 times. It does not affect PPC, but in the case of SEO, you have to update it every time an algorithm changes.
• According to a study, 75% of internet users are of the opinion that it is comparatively easier to find the desired thing from the paid ads. The particular reason the first search page and, more specifically, the first few spots receive a huge majority of the clicks. This is because of the reason that the SERP visitors get what they are looking for with ease.
Now it is time to look for some statistics for SEO
• It was found in a survey that almost 80% of the visitors at SERP do not pay attention to the paid links.
• SEO attracts 30% of the traffic and generates 20% of the revenue. The SEO return on investment adds on overtime because the content creators enhance the visibility.
• It was found that only36.2% of the users recognize the paid links, but these links are not clicked. This tells us that majority of the users are not able to distinguish between the paid links and the organic ones.
• Local SEO matters. 88% of the searches about the local business on their devices either visit or make a visit in a short period after that.
• Experts like Brian Halligan believe in the power of an organic reach through SEO for longevity and strong conversion performance. According to Hub Spot, organic reach through SEO is better by 5.66 Times than the pay-per-click strategy.
There you go. We have presented you with both sides of the story. Ultimately, you have to make the decision. Your choice of any of the two acquisition strategies will depend on your budgets, needs, and business’ vision. Alternatively, you can go ahead and experiment with both initially.